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by Kevin Ward | Oct 25, 2016 | Branding and Logos, Graphic Design, Kevin Ward, Marketing Consulting, Multimedia, Print Production, Sales Presentations, Video Production, Web Design, Web Development
It has been my great pleasure to work recently with Dr. Deborah Carlin and her amazing organization Partners In Excellence.
Work It. Read It. Live It.
The goal of this project was to take the current website and make it mobile friendly by updating the design and feel of the website interface.
Websites much like magazines and other publications are far more effective when the branding and the user interface is consistent and relates to the culture and ethos of that business or entity.
Imagine going into an Apple Store and instead of the sleek clean design we are used is replaced by the decor found in a Cracker Barrel.
It wouldn’t keep with their image or the way that Apple does things. It would distract people from the point. It’s the same with Cracker Barrel, people go there expecting to look through the store at all the various sale items the way they have always seen them. Drastic changes can cause a big drop in the appeal and what it is that draw people to a business. That’s why it is always important when doing a major transition on anything relating to a businesses brand to stay on message with all other aspects of the brand or make a purposeful transition to something new.
The Outcome was a nice transition without any loss or major changes to the design. We incorporated a new layout that allows for a simple row by row design. Within each row we can set up multiple columns allowing for flexibility when creating content. The main readable content follows a nice consistent flow that is readable on mobile devices as well as desktops and laptops.
 Previous Website Design for Partners In Excellence |
 Partners In Excellence – Website Redesign 2016 |
Partners In Excellence – Website Redesign 2016
Thank you so much to Dr. Carlin and the other members of her team for making this an amazing project!
by Kevin Ward | Aug 25, 2005 | Kevin Ward, Multimedia, Web Design
While working as an Art Director at The ORCA Partnership, I was tasked with creating the TygerEye Flash Website. Tyger Eye was a video production company creating 30 second online video commercials for businesses to use in their online marketing. This website was created in 2005 when all flash websites were still a viable option online. This site included a multi-page layout that also integrated into a JavaScript and asp application allowing the contact form to be filled out and sent via email. Other features included streaming video and animation.
TygerEye Flash Website
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by Kevin Ward | Oct 18, 2004 | Kevin Ward, Multimedia
As a partner and art director at The ORCA Partnership it was my pleasure to be chosen to design the 10th Anniversary CD invitation. This project was an auto-run CD that would auto-play a video invitation for the 10th anniversary party when placed into the viewers computer. To produce this invitation, I created the main animation in 3d Studio Max and then used Sony Vegas Video to create the final video with titles, audio and information. Once the video was complete multiple formats were produced and an auto-play program was used to create the program that detected whether the viewer was on a PC or MAC and play the appropriate video format.
by Kevin Ward | Jul 18, 2002 | Kevin Ward, Multimedia, Sales Presentations
As an Art Director at Nouveau Graphics in Kirkwook, mo, I was responsible for producing a direct mail sales CD for Brian Polowniak of Solution Strategies. Mr. Polowniak has built a worldwide consulting practice in the areas of business strategy development, relationship strategy, global growth focus, executive management business direction, market segmentation, sales strategy and global customer development. The purpose of this CD Video Presentation was to help present the Solution Strategies services and value in a simple straightforward manner.
Solution Strategies Direct Mail CD Video

Solution Strategies Website
Solution Strategies Web Video
by Kevin Ward | Mar 26, 2002 | Kevin Ward, Multimedia, Video Production

Click here to view a Schaffer Oil sales video.
While working at Nouveau Graphics as an Art Director I was responsible for producing this Sales Video for Schaeffer Oil.
I worked directly with Steve Brewer the Vice President of Sales for Schaeffer planning and coordinating the creation of sales videos. My responsibilities as Art Director included the acquisition of all video clips and graphics as well as the video editing and production of the videos.
Additionally I took care of recording and editing all voice over audio in the Nouveau Graphics in-house studio.
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