Anne Reid Products, Inc owner of StellyBelly Pregnancy Comfort Products (formerly MyMommy Love) needed to move beyond their Mom & Pop garage business approach and look, moving into the realm of Brand Building. Through a cooperative effort with Lauren Davis of Impact Marketing Cooperative a new look feel and flow was created for all online and conventional media. This work included logos for both Anne Reid Products as well as StellyBelly in addition to online and print media for StellyBelly to include an eCommerce website.
The goal was to create a straightforward sales portal for StellyBelly allowing customers to easily purchase products and pay through an online payment gateway. We also integrated this site with QuickBooks as well as UPS allowing us current financial and shipping data. This system is built on the WordPress CMS allowing for complete control of the website from the standpoint of Customer Service as well as Order Fulfillment and Shipping.
As with all of our web products this site is also integrated with Google Analytics allowing clear detailed data on not only how many people are coming to the site but where they are going and for how long. With this information it is easy to track bounce rates as well as goal conversions in the sales process making the WordPress
While at Corporate Express & Staples Promotional Products I worked as senior web designer and UI designer responsible for the design and UI development of over 120 online eCommerce stores. Many of the customers I interacted with were Fortune 500 companies. My normal customer contact point was usually the marketing department or creative departments.
The UI design processes involved the use of HTML and CSS to create user interfaces that helped showcase products as well as focused the customer on the goal of purchasing branded products.
This is one example of the type of eCommerce website that I worked on while at Corporate Express () and Staples Promotional Products (). I worked on a team of 4 people in the IT department of both companies. This team included our project manager, two developers and myself the UI/UX designer.
These eCommerce websites were built in aps and C#.net and integrated with a back end database system that also integrated into the order fulfillment system. My responsibility was to maintain the design, look and feel of the site in addition to prepping the product photography for use on the site. When developing a new client site I often interacted with the marketing and creative departments of the company we were working with. Many of the companies I worked with were Fortune 500 companies.
I truly enjoyed my time and the people at both Corporate Express and Staples. It was one of the most enriching experiences in my career.
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