by Kevin Ward | Jun 17, 2013 | Kevin Ward, Web Design
Anne Reid Products, Inc owner of StellyBelly Pregnancy Comfort Products (formerly MyMommy Love) needed to move beyond their Mom & Pop garage business approach and look, moving into the realm of Brand Building. Through a cooperative effort with Lauren Davis of Impact Marketing Cooperative a new look feel and flow was created for all online and conventional media. This work included logos for both Anne Reid Products as well as StellyBelly in addition to online and print media for StellyBelly to include an eCommerce website.
The goal was to create a straightforward sales portal for StellyBelly allowing customers to easily purchase products and pay through an online payment gateway. We also integrated this site with QuickBooks as well as UPS allowing us current financial and shipping data. This system is built on the WordPress CMS allowing for complete control of the website from the standpoint of Customer Service as well as Order Fulfillment and Shipping.
As with all of our web products this site is also integrated with Google Analytics allowing clear detailed data on not only how many people are coming to the site but where they are going and for how long. With this information it is easy to track bounce rates as well as goal conversions in the sales process making the WordPress
CMS into a powerful sales and marketing tool.
by Kevin Ward | Jun 9, 2013 | Kevin Ward, Web Design, Web Development
It was a great pleasure to work with Gloria Buckman of Gloria Buckman Creative on the ApartmentSource.US project for The Michaelson Organization.
For this site we set up WordPress as the Content Management System (CMS). From there we implemented a property management system with the ability to:
- Dynamic Property Listing with the ability to post commercial and residential property groups as well as available units within the properties
- Full XML import and export features for all property information
- Image modification capabilities
- PDF Flyer export Capabilities for each listing
- Agent Capabilities allows the website administrator to create new Real Estate agent accounts and associate them with properties
- Slideshow setup available for each property or page within the site
- Super-map – Direct link to Google Maps showing regional maps with markers for all listings as well as click-able details to Google maps and contact information for each page
- Ability to expand and integrate a payment gateway allowing tenants to log-in and pay their rent/lease/inquire about purchase online. This system will also allow agent’s to do quotes and invoices
- The ability to create an unlimited number of forms and place them within the content of the website
- On Page Search Engine Optimization system allowing for more effective indexing of the websites pages on Google
The total time for this website development project was 4 months and resulted in a highly effective website that The Michaelson Organization is now using to create more awareness about their properties. This website in conjunction with other online activities helps give ApartmentSource.us a greater presence and exposure online.
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