Dr Deb Carlin’s Partners In Excellence – Mobile Website Upgrade

Dr Deb Carlin’s Partners In Excellence – Mobile Website Upgrade

It has been my great pleasure to work recently with Dr. Deborah Carlin and her amazing organization Partners In Excellence.

Work It. Read It. Live It.

The goal of this project was to take the current website and make it mobile friendly by updating the design and feel of the website interface.

Websites much like magazines and other publications are far more effective when the branding and the user interface is consistent and relates to the culture and ethos of that business or entity.

Imagine going into an Apple Store and instead of the sleek clean design we are used is replaced by the decor found in a Cracker Barrel.

It wouldn’t keep with their image or the way that Apple does things. It would distract people from the point. It’s the same with Cracker Barrel, people go there expecting to look through the store at all the various sale items the way they have always seen them. Drastic changes can cause a big drop in the appeal and what it is that draw people to a business. That’s why it is always important when doing a major transition on anything relating to a businesses brand to stay on message with all other aspects of the brand or make a purposeful transition to something new.

The Outcome was a nice transition without any loss or major changes to the design. We incorporated a new layout that allows for a simple row by row design. Within each row we can set up multiple columns allowing for flexibility when creating content. The main readable content follows a nice consistent flow that is readable on mobile devices as well as desktops and laptops.

Previous Website Design for Partners In Excellence

Previous Website Design for Partners In Excellence

Partners In Excellence - Website Redesign 2016

Partners In Excellence – Website Redesign 2016

Partners In Excellence – Website Redesign 2016

Thank you so much to Dr. Carlin and the other members of her team for making this an amazing project!
Dr Deb Carlin’s Partners In Excellence – Mobile Website Upgrade

Hydra-Tek, LLC – Marketing Consulting – Web Design – Print Design

The Client

Hydra-Tek was founded by Brian Billington who along with Mark Riley have over 40 years of experience in the hydraulic and heavy equipment repair industry. They have worked with numerous businesses in the St. Louis area which has afforded them the knowledge and understanding needed to work successfully and get results. Now they use this knowledge and experience to provide high quality work at affordable prices.

The Need

Brain came to us knowing what his goal was, but wasn’t sure how to tell their story. We helped them develop their business plan and path to success. Being able to design a cohesive brand and logo is key to truly reflect the culture and ethos of the company. Once that was established, we were able to also develop tools and resources to help facilitate the goal of generating leads and driving sales

Marketing Consulting

featuredimage-hydratekbusinesscards

We provided Hydra-Tek with their Logo, business cards, custom business forms, brochures, informative website and social media set-up and integration. In order for them to maintain and update these tools they use OCCAM Online – Managed Services. Being an ongoing part of the Hydra-Tek team allows us to grow and expand their resources as needed. With all of these tools at their disposal, they are now able to share their story, keep in touch with existing clients and bring in new customers.
Be sure and check out Hyrda-Tek, LLC at http://www.hydratekstl.com/

 

Dr Deb Carlin’s Partners In Excellence – Mobile Website Upgrade

Business Stationery – 2002 – enCompass Magazine

As Art Director for Nouveau Graphics I was responsible for the creation of the logo and business stationery design for  enCompass magazine. enCompass Magazine was  produced for the Kirkwood, MO <br />Chamber of Commerce from 2002 to 2003. This magazine was managed, produced and released by Nouveau Graphics an Advertising Agency in Kirkwood, MO where I worked. I worked on this magazine with long time friend and colleague Kevin Brennan and Creative Director Tracey (Acey) Harbison.

enCompass Business Stationery

enCompass business stationery